UNIVAL, a provider of integrated services for the healthcare industry, wanted help with their brand. Starting with a new, dynamic logo, an integrated corporate branding programming was developed, featuring high-energy colors throughout their marketing materials to reflect their position as a leader in technology within their industry.

Awrey was pursuing efforts to enter the In-Store Bakery channel, while overhauling its Food Services marketing image. The channels required very different messages and graphics to sell identical products. Separate messages, photography and graphics were developed, yet worked together as a unified corporate brand. The reinvented brand is capable of speaking to the core needs and wants of prospects in either channel.

Business was good, but identity and marketing were almost non-existent. A review of the business resulted in a new tagline: One Call. Consider It Done.™ The logo and marketing materials were retooled, addressing how using AP&R for store maintenance could help drive sales. The message: Clean, bright stores lead to happy shoppers, which leads ­­­­to more sales.

Valeo wanted to launch their Transmission division into the aftermarket. We began with a redesign of their box. ­­With nearly 1 in 3 new vehicles worldwide containing an OEM Valeo clutch, ­the credibility was already there. It just needed a good tag line. "Now, the only difference between an OEM quality clutch and an aftermarket clutch is … the box."