Full page ad for Valeo Transmission Division launch into the aftermarket. Complete concept including package redesigned for image, custom photography, ad copy, and space contracts handled by NWG. Exploded view of clutch assembly from ad was used on cover of Import Cars magazine."
Working from a modest budget on a rush deadline, the client required an ad that communicated they served the mass transit industry at a global level. The "globe" is stock art, but fits the client's exact needs conveying both messages with a single image.
PEAKTRONICS came to us with a problem: they made the best controller boards for valve actuators in the industry, but nobody knew about it because the assembly manufacturers liked them as their "best kept secret." This ad was part of an overall campaign to build awareness and demand with the end user.
Looking to increase its market share with an initial foray into advertising, AP&R selected NWG to update their brand and messaging. Wanting to do something different than the traditional "tool belt and work van" look that most maintenance companies were using, we turned our focus on happy shoppers and completed projects.
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