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It’s useful information on relevant topics. It’s the
ins-and-outs of reaching your clients. It’s building
brand awareness.

It’s about advertising.
3 Mailing List Tips
3 Simple Search Engine Optimization (SEO) Tips
3 Ways to Control Your Marketing Budget
5 Best Booth Locations
5 Tips to Improve Your Trade Show Response Rate
6 Successful Trade Show Secrets
7 Tips for Promoting Your Business When Moving
7 Ways to Improve Your Visibility & Image at Your Next Show
B2B Blogging — What’s in it for me?
Build Sales the Cheap Way
Can Your Customers Name 5 Products or Services You Offer?
Copyright, Fair Use, and The Public Domain
Direct Marketing Works
E-Blasts — The Problem with Purchased Lists
Feature vs. Benefit — What's the difference?
Increase Your Odds for a Call Back
Is Your Web Site Being Held Hostage?
Less is More — 3 Tips to a More Professional Layout
More BANG for your buck!
Reflecting on Customer Service
Right Time, Right Place, Right Message
Save Money on Your Photography ... without sacrificing quality
Sell More Effectively Through Social Media
The Power of the Press Release
What Color Is The Sky In Your World?
What Color Is The Sky In Your World? part 2
What is Social Media?
What's Your Advertising I.Q.?
Is Your Web Site Being Held Hostage?
By Paul Van Kirk ~ NWG Creative Director

Some developers/hosting companies like to suck you in with low development costs, then rapidly raise your hosting fees, reduce service, or just plain ignore you once they have your web site up. How do they get away with it?

The answer is simple: your domain name. Do you own yours?

Your domain name is the address that everyone types into their browser to get to your web site. If you didn't purchase your domain name yourself, but rather had your developer or hosting company handle everything for you, you may not own it. This means your developer could prevent you from using your own domain name if you try to move your web site to another hosting company or use this as leverage to increase their charges.

If you don't already own your own domain name, you should work at securing it from your hosting company now. If you are looking at a new web site, there are a few things you can do to help protect yourself from being taken hostage.
  1. Use a service like godaddy.com to purchase your domain. Its easy to do and registration is cheap.
  2. Register someone inside your company as the administrator of your account. Your hosting company does not need these privileges.
  3. Consider registering your account for multiple years. Multi-year registrations can save you a few bucks and save you from a lapse in your registration (a lapse can allow someone to sneak in and steal your domain name.)
While we're on the subject of safe practices, be sure that you will own the rights to your web site including the programming and art as well. If you decide to move your site to another hosting company, there shouldn't be anything beyond a reasonable administrative fee for supplying you with the files.

Ask these questions before you start your web site, or switch hosting companies and save yourself a bunch of trouble down the road.